Franchise Marketing

Franchising is the best way of establishing brand dominance in market. It helps budding entrepreneurs to not only make their mark in the industry, but give huge benefits to the franchisor. The franchisor is responsible for all the efforts that are put in the franchisee marketing, but it is up to the franchisee to attract local audience for their own business. Here is a list of few strategies a franchisee can adopt to grow their business: Advertising Advertising is the promotion of your product and services on any media like magazines, newspapers, TV, radio and for that instance, even billboards. Advertising is the easiest way for a franchise to reach your local audience. Franchisors help the franchisees to create creative campaigns across all platforms to ensure best return on investment. Community Outreach In order to gain the trust of your local audience, be a part of the local audience. Make them feel welcomed and important. This is something your franchisor can’t help you with. The best way to do this is hosting a fundraiser, or sponsoring a local event. This will not only help with gaining recognition, but also trust. Direct Email An email is both personal and professional. It is an effective and easy way to stay on people’s mind. The trick is to keep the email concise and the offer irresistible. Try sending regular offers to your loyal customers, promoting all your services while keeping it personalised. Share monthly newsletters with events with your customers to keep them involved with your business. Sales Since there is an established system of the franchisor that every franchisee needs to follow, it becomes easier for the franchisee to work on a day to day basis. However, in every franchise, person-to-person sales contribute to maximising sales. Every franchise needs to have an in-house franchise expert, to promote and present franchise process effectively. Keep track of your franchise prospects to mould your business in the required direction and maximise sales. Public Relations Technology has made running a PR campaign easy and efficient. Traditionally, a PR event includes press releases, sponsorships and other goodwill campaigns. But now, with the blessing of the internet, newsworthy articles are published as blogs. It is free and informational. They update the reach of the campaign as everyone now has easy access to the internet Online Marketing The internet has leveled the playing field for all businesses. It is advisable to make social media accounts for your own franchise even though franchisors handle the social accounts for the brand. Being creative with your posts and offers adds to the advantage and increases sale prospects.   Franchising Roots understands all business needs of your brand. We help you set up your franchises and also help manage them. Franchising roots empowers you to improve your business and marketing strategies as well as  help attract new customers. Contact us to know more about the franchising procedures. If you are thinking of franchising your business, franchising roots may be the solution to all your problems. Subscribe to our blogs to know more about various aspects of franchising.