Every entrepreneur starts a business with a vision of reaching on top one day. If a person is doing good in a business but he has not been recognized by anyone then the chances of expansion. For global recognition, it is important to create awareness about your brand which can be achieved through advertisement. This advertisement, if done through Media Relation can do wonders for your work. Strengthening media relations by doing press releases has been a motto of successful companies who have already reached the top. Media Relation works as a medium to reach the potential clients across the world. There are several conventional methods of doing the press releases but that won’t help much because of the competition in the market. No one is going to pay the attention if you are also doing the same as your competitors are doing. You have to consider formulating your own strategies of advertisement through media that will show the clients how you are different from others. Show them how your products and services are better than the others. You should consider giving offers to your customers besides telling them about the benefits of your products. Thus, if you want to stand out amongst your competitors you have to think different and most importantly, you have to build your relations with the media.