The Yellow Chilli Franchise Indian Cookery Private Limited (ICPL) is a company that was created to launch high quality restaurants globally, specializing in Indian and other popular cuisines. The restaurant chains are positioned towards different SEC categories to be accessible to a wide base of customers. ICPL is the Brainchild of Chef Sanjeev Kapoor executed in collaboration with Better Value Brands, a company experienced in managing and developing scalable brands like Talwalkars and Brainworks. Our goal at ICPL is a top quality consumer experience, with high levels of quality and operational efficiency reflected in our food, service, and ambience. With a team of talented hospitality professionals, ICPL is dedicated to making a world-class dining experience more accessible and affordable in India while promoting the Indian dining experience internationally. Join our network and become a franchisee today !
Commenced Dates
| Date Commenced Operations | 2011 |
| Date Commenced Franchising / Distribution | 2011 |
Franchise Details
Units
| Area | Investment | Franchise/Brand Fee | Royalty/Commission |
| Store Wise | Rs. 50lac - 1Crore |
Expansion Locations
| North | New Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal, Uttar Pardesh |
| South | Kerala, Karnataka, Tamil Nadu, Andhra Pardesh |
| East | Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Orissa |
| West | Gujarat, Rajasthan, Maharashtra, Goa |
| Center | Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand |
| Union Territories | Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu |
Franchise Details (Optional)
| Want to expand | Nationwide |
| Exclusive territorial rights to a unit | No |
| Performance guarantee to unit franchisee | No |
| Anticipated percentage return on investment | |
| Likely pay back period of capital for a unit franchise | 1 year |
| Other investment requirements | Yes |
| Detailed operating manuals for franchisees | Yes |
| Where is franchisee training provided? | Head Office |
| Is field assistance available for franchisee? | Yes |
| Will someone from Head Office provides assistance to franchisee in opening the franchise? | Yes |
| What IT systems do you presently have that will be included in the franchise? | Yes |
| Type of property required for this franchise opportunity |
Commercial,Mall / Super Market |
| Floor area requirement | 2500-3000 |
| Preferred location of unit franchised outlet | Commercial,Mall / Super Market |
| Do you have a standard franchise agreement? | Yes |
| How long is the franchise term for? | 10 Years |
| Is the term renewable? | Yes |
Category : Food and Beverage
Area Req : 2500 - 3000 Sq. Feet
Franchise Outlets : 19
Investment: Rs. 50 Lac - Rs. 1 Cr