Dunkin Without The Donuts

Dunkin Without The Donuts

Dunkin Donuts is the Pasadena, California based franchise and are America’s largest donuts selling franchise. A few days ago, we came to know that Dunkin donuts franchise is thinking of dropping off the “donuts” from its name. Although they are going to change the name of all their stores as they will be first experimenting with the few franchises of theirs. If the experiment is successful, then they will change the name of all their franchises across the world. It can be expected at the end of next year. This step has been taken because the parent company Dunkin Brands Inc. wants people to think that their stores are for coffee. Even though they will be selling the donuts as usual but they want to attract the customers more for their coffee. If everything goes well, the redesigning of Dunkin donuts franchise will be observed.

The company Dunkin Donuts quoted to CNBC that, “while we remain the number one retailer of donuts in the country, as part of our efforts to reinforce that Dunkin’ Donuts is a beverage-led brand and coffee leader, we will be testing signage in a few locations that refer to the brand simply as ‘Dunkin’.”

In India the Dunkin Donuts franchise is run by the joint venture of Dunkin brands group and India’s Jubilant Foodworks. Foodworks has also owned the Dominos Pizza franchise in the country.

Dunkin Removing Donuts from its franchise name experiment will be carried out first in the American chains such as the one in California, Massachusetts, etc. The donuts of  Dunkin Donuts are quite loved all over the world as they have always been the favorite donuts franchise for the people. Well, this decision to change the name might come as a shock to few of their customers. Rest it’s just an experiment as the final decision will be taken only if the response of the customers would be good.