Most of the franchise business focuses on the urban franchise and the concept of rural franchises was completely ignored until recently the potential of rural franchises came forward. Rural India remains an untapped and a potential market to start new business ventures. It was the Drishtee that first recognized the true potential of Rural India Franchising and introduced Low Cost Franchise Opportunities for Rural Area
About Drishtee :
Drishtee started its work by setting up E-kiosks that used to sale products such as seeds, phone cards, micro-credit, etc.Each kiosk has a different set of offers. In 2000, it was established as Drishtee Dot Com Ltd, which was later renamed Drishtee Development and Communication Ltd (DDCL). In 2003, the company established its first NGO arm called the Drishtee Foundation.It focuses on the creation of basic infrastructure of the supplied chain and the network of franchisees, while the Drishtee Foundation (DF) actually operates the banking, microfinance, health and education services that use the outreach and outlets created by DDCL.
Drishtee’s franchise concept :
Drishtee offers following franchises in rural india:
Health Franchise for women
Money and Business Facilitator Franchise
Rural Retail Point Franchise
Centre for Education and Entrepreneurship Programme (CEEP) Franchise
You can be a part of such a good franchise format :
The franchisee must be 10 or 12 step, depending on the format of the franchise
There can only be one Drishtee franchisee in a Gram Panchayat and must be the resident of the village or Gram Panchayat.
Previous business experience in the similar field is preferable along with knowledge of basic computer skills.
The education franchisee should not be affiliated with any multilevel marketing model, or any insurance company.
Franchise benefits :
Drishtee provides extensive training to run these franchises and also helps in setting them by providing funding to the franchisees.Drishtee offers extensive training on entrepreneurship, marketing skills, clear and simple service delivery manuals and ongoing professional advice to support your business and help you.