Now,Baba Ramdev's Patanjali FMCG empire has competition from Sri Sri Ravi Shankar

Yoga guru Baba Ramdev-backed Patanjali Ayurved Ltd, the manufacturer of herbal products and consumer goods, now has competition from another spiritual guru - Sri Sri Ravi Shankar.

Sri Sri Ravi Shankar’s FMCG and wellness brand Sri Sri Tattva is all set to make an aggressive distribution push in the country.

“We are launching an exclusive franchise model to open Sri Sri Tattva brand stores that will serve as one-stop shops for consumers looking for authentic, high-quality products in the Ayurveda and herbal health as well as wellness space across categories," Tej Katpitia, CEO, Sri Sri Tattva

Art of Living Foundation’s FMCG arm, Sri Sri Tattva is all set to take the FMCG industry by storm with the launch of about 1,000 retail stores in the next two years pan-India. 

Sri Sri Tattva (formerly known as Sri Sri Ayurveda) started in 2003 with health supplements and Ayurvedic medicines. Over time, it has expanded to personal care, food and staples, and home care products.

At present, the brand has received good response from potential franchise partners and expects a large chunk of these stores will be rolled out in 15-18 months.